Culture Means Business: How international cultural relationships contribute to increased trade and competitiveness for the UK

IpsosMori & YouGov for the British Council

Subject category: 
Date of publication: 
Tuesday, October 8, 2013

This report shows that culture is key to UK commerce in two ways: people overseas who have experienced UK culture are significantly more interested in doing business with the UK; and they also rate the country more highly as a business destination. The report is based on research carried out for the British Council by IpsosMori and YouGov.

Download the full report here.