Culture Means Business: How international cultural relationships contribute to increased trade and competitiveness for the UK
Subject category:
Date of publication:
Tuesday, October 8, 2013
This report shows that culture is key to UK commerce in two ways: people overseas who have experienced UK culture are significantly more interested in doing business with the UK; and they also rate the country more highly as a business destination. The report is based on research carried out for the British Council by IpsosMori and YouGov.
Download the full report here.