Influence and attraction: Culture and the race for soft power in the 21st century.

John Holden for the British Council

Subject category: 
Date of publication: 
Wednesday, October 2, 2013

A new report from the British Council investigates how and why ‘soft power’ is becoming more important in international relations – and why countries such as China, Korea and Brazil are making huge investments in it.

Download the full report here.