External Cultural Relations

European external cultural relations: Paving new ways?

This study is the result of a six-month research project conducted in partnership with ifa (Institut für Auslandsbeziehungen). It delivers an overview of the EU funding procedures for the promotion of culture in foreign relations, and at explores alternative models of cooperation.

A New Era in Cultural Diplomacy: Rising Soft Power in Emerging markets

On February 28, 2014, the USC (University of Southern California) Center on Public Diplomacy hosted its Annual Research Conference, focusing on cultural diplomacy in emerging markets.

As Others See Us: Culture, attraction and soft power

This report is based on a survey carried out among 18-34 year olds overseas (China, India, Brazil, Germany and the US), as well as their UK contemporaries, which sought to identify the factors that make a country attractive to them as well as the factors influencing the UK’s attractiveness specifically. It also compares the world’s biggest economies in terms of attractiveness, particularly the culture, education and people dimensions.

Engaging the World: towards global cultural citizenship

Final Report of the Preparatory Action Culture in EU External Relations, on how the EU can make strategic use of culture in its external relations. This report presents:

Public and Private Cultural Exchange-Based Diplomacy: New Models for the 21st Century

The fifty-four participants of the Salzburg Global Seminar Session 490 on “Public and Private Cultural Exchange-Based Diplomacy” met at an auspicious moment in the evolution of international cultural engagement. As comment after comment at the Seminar made clear, there is a palpable sense of opportunity in the field. The tone and texture of cultural discourse, the range of included voices in creative practices, the organizational and technological infrastructure for conducting transnational cultural exchanges, are all undergoing a sea change—and generally for the better.

Report – “International Artistic Mobility and Territorial diplomacy"

This seminar grouped together 50 professionals from the cultural sector – policymakers, researchers, cultural operators, artists, institutional representatives and consultants from both sides of the Mediterranean (20 countries including 8 countries from the South – , Belgium, Croatia, Czech Republic , Denmark, Egypt , Finland, France, Germany, Jordan, Lebanon, Morocco, the Netherlands, Palestine, Portugal, Spain, Sweden, Syria , Tunisia, Turkey, United Kingdom ).
This debate bought to the fore five themes:
1.Mobility and Periphy

Influence and attraction: Culture and the race for soft power in the 21st century.

A new report from the British Council investigates how and why ‘soft power’ is becoming more important in international relations – and why countries such as China, Korea and Brazil are making huge investments in it.

Download the full report here.

European external cultural relations - Expectations from the outside. Conference report

On 12 December 2012 around 80 experts from the fields of European cultural affairs and (European) external cultural relations, including representatives of cultural institutions and members of academia, met at the conference “European external cultural relations: Expectations from the outside” in order to discuss the perceptions and expectations for European external cultural relations from the outside, in particular in countries in Asia and Africa, since many European cultural co-operation projects focus on those regions.

Shifting Economic Power: New Horizons for Cultural Exchange in our Multi-Polar World

White Paper distributed in preparation for discussion at the Salzburg Global Seminar Session 490 on "Public and Private Cultural Exchange-Based Diplomacy," about the changing distribution of wealth among nations and how it transforms the ways in which actors in the arts and culture sector engage with each other across the planet.


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