Andrew Senior
Expert in creative economy – Director, Andrew Senior Associated Ltd.
Andrew
Senior established the Creative Industries Unit (CIU) at the British Council in
1999. Working with a small team, he began to build the Unit’s profile within the
British Council (as part of Arts Group) and within the context of the Department
for Culture, Media & Sports Creative Industries Export Promotion Advisory
Group (CIEPAG). Over the next decade, working closely with colleagues in the art
form departments and internationally, Andrew drove the strategic development of
the creative economy agenda within the British Council. In 2008 it became one of
the three principal platforms of the British Council activity.
Andrew left the British Council in 2010 to set up Andrew Senior Associates Ltd
(ASA).
We need to build things about how we go, about understanding how we position ourselves, how we engage, how we converse, through culture, through the economy (…). How can you have a dialogue with somebody if you cannot really think about what collaboration looks like?
- New opportunities for external relations – nurturing cultural exchange and economic development through the creative economy, input paper for the MORE EUROPE Amsterdam debate, 19th September 2012
